OpenPharmacy - Privacy Policy

EASY AS HEALTH PTY LTD ACN 673 356 977

1. Background

Thanks for visiting our Privacy Policy (Policy), we are EASY AS HEALTH PTY LTD ACN 673 356 977 (EASY AS HEALTH, we, our, us and other similar terms). We are committed to providing quality products and services to you and this Policy outlines our ongoing obligations in respect of how we manage your Personal Information. It applies to the terms of use of our software applications that function as an electronic prescription manager, integrated with pharmacies and doctors, through which users can manage their prescriptions and medications, known as ″OpenPharmacy″ (OpenPharmacy), and other agreements we may form with you.

When we talk about Personal Information, we mean information or an opinion about an identifiable individual (not a company), whether or not that information or opinion is true or in a material form (Personal Information).

2. Disclaimer

While your privacy is important to us, nothing in this Policy constitutes a voluntary opt-in to any privacy laws, anywhere in the world, which we are not statutorily bound to comply with.

3. Collection of Personal Information

3.1 How EASY AS HEALTH collects Personal Information

We collect Personal Information in the ordinary course of our business, which is the provision of OpenPharmacy. Personal Information is collected when you:

  1. create an OpenPharmacy account;
  2. contact or correspond with us via email, telephone, the OpenPharmacy mobile application or via our website;
  3. subscribe to our newsletters or complete surveys and online forms;
  4. provide feedback regarding OpenPharmacy;
  5. use or interact with OpenPharmacy including to access, retrieve, manage or share prescriptions and health data;
  6. opt to receive notifications through OpenPharmacy;
  7. purchase or enquire about OpenPharmacy; and/or
  8. seek support in relation to OpenPharmacy.

We also collect and integrate information from authorised digital health services such as the National Prescription Delivery Service, the Active Script List as permitted under the frameworks developed by the Australian Digital Health Agency and services provided by other authorised healthcare providers, to be displayed, retrieved, managed or shared through OpenPharmacy. By connecting with these services, you authorise us to obtain these data on your behalf.

Information will otherwise only be collected directly from you unless you authorise another person, such as a healthcare professionals, to provide the information on your behalf.

3.2 What Personal Information is collected?

The types of Personal Information we collect include your name, address, telephone number, email, date of birth, IP address, device identification and any additional information you provide to us.

Given the nature of our platform and related services, we also collect sensitive information including your prescription and medication details such as those retrieved from linked third-party digital health data sources, and other health information such as your Medicare number, health card details, medical history, current medication and healthcare provider details that you choose to provide to us or authorise any health care professional to provide on your behalf. Except as otherwise permitted by law, we only collect such sensitive information where such information is reasonably necessary for the purposes of operating and providing OpenPharmacy.

Where you contact us on behalf of your employer or using work email addresses, the information you provide often contains information about your employment, position and employer’s contact details. In those circumstances certain employment information is collected.

4. How EASY AS HEALTH uses Personal Information

4.1 Why we collect Personal Information

We collect your Personal Information for the primary purpose of providing OpenPharmacy. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure.

Examples of when we may use your Personal Information include:

  1. informing you about OpenPharmacy;
  2. providing you with access to OpenPharmacy and related services, such as retrieving, displaying, sharing and managing prescriptions and health data;
  3. partnering up with you to facilitate features made available through OpenPharmacy;
  4. retrieving information through, or verifying your identity when linking to Active Script List and other integrated services;
  5. sending you notifications related to your prescriptions and health data through OpenPharmacy;
  6. improving OpenPharmacy;
  7. administration needs in relation to providing you with OpenPharmacy,
  8. including the administration of your account;
  9. dealing with requests, enquiries or complaints and other customer care related activities; and
  10. carrying out any activity in connection with a legal, governmental or regulatory requirement imposed on us including complying with obligations under the healthcare and digital health framework, or in connection with legal proceedings, crime or fraud prevention, detection or prosecution.

4.2 Direct marketing

Where you provide us with consent to do so (e.g. if you have subscribed to our email or SMS lists or have indicated that you are interested in receiving offers or information from us), we may send you marketing communications by email and SMS about products and services that we feel may be of interest to you.

You can opt-out of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

4.3 Surveys or market research

We (or an appointed third party) may also conduct surveys or market research and may seek other information from you on a periodic basis. These surveys will provide us with information that allows improvement in the type, quality and the manner in which our goods and services are offered to you. You can opt out of participating in such surveys or market research using the facilities made available to you.

4.4 Use of de-identified data

The data we collect may have analytical value to us, our business partners and our related entities. We reserve the right to process or distribute information we collect through our services. However, we will only distribute data which has been de-identified or otherwise in accordance with this Policy.

5. Cookies and browser analytics

5.1 What are cookies

Cookies are small text files that are placed on your computer by the websites you visit. They are processed and stored by your web browser. When you visit a website or engage with a business through social media, certain information is collected by cookies. This is generally anonymous information and it does not reveal your identity. In and of themselves, cookies are harmless and serve crucial functions. They are widely used in order to make websites work more efficiently and improve the user experience, as well as to provide information about the use of a website.

5.2 Why we use cookies

By storing and using information about your use of our website, including preferences and habits, we are able to make your visit to our website more productive. For example, some cookies remember your language or preferences so that you do not have to repeatedly make these choices.

5.3 We use the following types of cookies:

  1. Required cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that pass information from one web page to another and to use online forms.
  2. Analytical cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us improve how the website works, such as ensuring users can find what they need easily. We also use third-party analytical cookies (e.g. Google Analytics). Information provided to these services is anonymous.
  3. Marketing cookies. These are used to recognise you when you return to our website. This enables us to personalise content for you and remember your preferences. These cookies also record your visits, the pages viewed and links clicked, so we can make our website and communications more relevant to your interests.

5.4 How can I remove cookies

Your web browser can choose whether or not to accept cookies. Most browsers are initially set to accept them. If you do not want your browser to use cookies, you can manage and control their use through your browser settings, including deleting cookies from your “browser history” (cache) when you leave the site. However, if you choose to reject cookies, some parts of our website may not function properly.

6. Data retention and security

6.1 Security mechanisms we employ

Generally, we store your Personal Information using secure servers protected from unauthorised access, modification and disclosure. However, like most businesses, we hold some information on our staff’s computers (such as emails from you) and where necessary as hard copy files (such as printed invoices).

Subject to 7.2 (Offshore Transfers), our systems are located in Australia and are managed by us and our service providers. Personal Information that we store or transmit is protected by security and access controls, including username and password authentication, multi-factor authentication, and data encryption (such as SSL) where appropriate.

In our dealings with third party service providers, we take care to work with subcontractors and service providers who we believe maintain an acceptable standard of data security compliance.

6.2 How long we keep your Personal Information

We retain your Personal Information for as long as is necessary to provide OpenPharmacy, as required for our internal business operations, and to comply with our legal obligations.

If we hold Personal Information about you, and we do not need that information for any purpose, we will take reasonable steps to destroy or de-identify that information, in accordance with the Australian Privacy Principles (APP) and the European Union General Data Protection Regulation (GDPR), unless we are prevented from doing so by law.

Under Australian law, financial records, such as those relating to financial transactions, must be retained for 7 years after the transactions associated with those records are completed.

If you no longer want us to use your Personal Information, you can request that we erase it and, where you have an account with us, close your account. Where possible we will do so in accordance with the APPs and GDPR. However, where you request the erasure of your Personal Information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations or requests by government, healthcare regulators, a court of law, or law enforcement authorities, enforce the terms of service and take other actions permitted by law. Any information we retain will be handled in accordance with this Policy.

7. Disclosure of your Personal Information

7.1 Who we share your Personal Information with?

Your Personal Information may be disclosed to:

  • our employees, a related company and our professional advisers (lawyers, accountants, financial advisers, etc.);
  • regulators and government authorities in connection with our compliance procedures and obligations, including healthcare regulators or law enforcement agencies to assist in the investigation and prevention of criminal activities;
  • a third party, in order to enforce or defend our rights, or to address financial or reputational risks;
  • third party contractors, partners, suppliers and service providers with whom we have a business association, including:
    • authorised healthcare providers (including pharmacies, doctors and healthcare providers) in order to deliver our services via OpenPharmacy;
    • administration service providers;
      marketing service providers;
    • information technology service providers, including cloud application providers.

We will not disclose your Personal Information other than in accordance with this Policy without your consent.

7.2 Offshore transfers

We may store or distribute your Personal Information to third party contractors, service providers and suppliers with whom we have a business association. Our engagement of service providers, such as those who operate cloud services, may have international data centres and disaster recovery sites. Consequently, these providers may have access to your information offshore. We rely solely on reputable organisations for such cloud services.

8. Anonymity and use of pseudonyms

If you contact us with a general enquiry, we may interact with you anonymously or through the use of pseudonyms. However, you are required to provide true and accurate details when requesting the supply of goods or provision of services. You agree you will provide accurate information if we require it.

9. Access to Personal Information and corrections

We endeavour to only hold Personal Information that is accurate, complete and up-to-date. You have the right to make a request to access Personal Information which we hold about you and to request corrections of any errors in that data. To make an access or correction request, contact us using the contact details provided at the end of this Policy.

If you have an account with us, you can access some of the Personal Information that we collect about you. By logging into your account, you can update or correct certain information.

In order to protect your Personal Information, when you contact us, we may require identification from you before releasing the requested information or making the correction.

10. Additional rights for EU residents and citizens

For the purposes of the GDPR, we are a ‘data controller’ of Personal Information. If you’re a citizen or resident of the European Economic Area, the following rights apply to you.

You are entitled to ask us to:

  • port your Personal Information (transfer in a structured, commonly used and machine-readable format);
  • erase your Personal Information;
  • restrict its processing;

You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent.

These rights are limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your Personal Information. In some instances, this means that we may retain some data even if you withdraw your consent.

Where we require your Personal Information to comply with legal or contractual obligations, then provision of such data is mandatory and if you do not provide it then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In those cases, you must provide us with your Personal Information, otherwise the provision of requested Personal Information is optional.

If you have unresolved concerns, you also have the right to complain to data protection authorities. The relevant data protection authority will be the authority in the country:

  • of your habitual residence;
  • of your place of work; or
  • in which you consider the alleged infringement has occurred.

11. Communications and privacy concerns

Your privacy is important to us. If you have any complaints, concerns or questions about our handling of your Personal Information, we ask that you first contact our privacy officer whose contact details are listed below. We will investigate your complaint and reply to you in writing if you provide us with contact details and request us to do so.

Email:
hello@openpharmacy.com

Post:
516/420 Queen Street,
Brisbane City, QLD 4000, Australia

If, after we have conducted our investigations, you are still not satisfied, then we ask you to consult with the Office of the Australian Information Commissioner:

Email:
enquiries@oaic.gov.au

Telephone:
1300 363 992 (from overseas +61 2 9284 9749)

Post:
GPO Box 5218
Sydney NSW 2001

12. Variations to this Policy

We will need to change this Policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.

When we do change the Policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this Policy will always be available on this page.

This Policy was last updated on 19 November 2025.